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Improving your organic positioning: how and why?
Although 91% of clicks are traditionally made on the first page of Google, and the top three win the majority, the challenge of visibility is now expanding. Being cited or used as a source by an AI responding to a user query is becoming just as crucial. Not appearing in these new spaces means risking invisibility for a growing part of your audience.
Optimizing your online presence is a continuous process of work. We always talk about SEO (search engine optimization), content quality, technical performance — hundreds of criteria scanned by algorithms. But we must add the GEO (Generative Engine Optimization) preparation : structure your information to be 'understandable' and 'usable' by AIs.
The effort is worth it. A top position, whether on Google or in AI responses, testifies to your reliability, expertise and the relevance of your offers. It is a powerful lever for your brand image, your reputation and, ultimately, your sales, especially when you know that the customer journey starts massively online, via increasingly conversational requests.
The keys to improving your positioning on Google and generative AIs
To maximize your presence on traditional and emerging search engines, several levers are at your disposal. Your website remains the cornerstone. An optimized platform is the foundation of any successful visibility strategy, whether it's classic SEO or preparation for generative engines (GEO).
Before aiming for the top, make sure that the technical foundations of your site are solid. A defect (broken links, excessive loading time, confusing internal links, poorly optimized tags) penalizes your ranking on Google and complicates the task of AIs to index and understand your content. A clear structure (information architecture, Schema.org structured data) and intuitive navigation are crucial for the user experience and to facilitate the 'interpretation' of your site by all types of engines.
The choice of keywords remains fundamental, but it is evolving. Beyond specific terms, understand in depth the search intent behind each request, especially the questions that your prospects really ask. This is critical for Google, and even more so for AIs looking to provide direct, conversational answers. Integrate these keywords and natural formulations strategically into your titles, meta descriptions, content, URLs, and image attributes.
Your leitmotiv: original, relevant content, with high added value and regularly updated. Search engines, led by Google, and generative AIs value content that demonstrates real E-E-A-T (Experience, Expertise, Authority, Reliability). In-depth blog posts, case studies, how-to guides, how-to videos... structure your information to clearly answer user questions. Irresistible content not only seduces algorithms and encourages natural netlinking, but it also positions your site as a reference source for responses generated by AI. Think 'named entities' and 'knowledge graph'.
SEA (Search Engine Advertising) via Google Ads remains a powerful lever for immediate visibility on strategic keywords, complementing the longer-term SEO and GEO efforts. While its role in directly powering generative AIs is still being defined, Ads can generate qualified traffic quickly and increase brand awareness, which indirectly can positively influence your overall authority.
Action plan for top visibility: SEO & GEO
Boosting your online presence is a marathon, not a sprint. Even once good visibility has been achieved, the work continues. It is a continuous and capital investment for the sustainability of your business. Here is our 3-step action plan to get you started on the right track, integrating the dimensions of modern SEO and GEO readiness.
Your site should be technically flawless. This includes powerful titles (H1, H2...), engaging meta descriptions, descriptive Alt tags, but also a user experience (UX) flawless: optimal loading speed, responsive design, intuitive navigation. Crucial for GEO: implement structured data (Schema.org) accurate to help AIs understand the context and semantics of your content.
Content is king, even more so in the age of AI. Your strategy should go beyond keywords. Produce content that answers in depth the intentions and questions of your users (FAQ format, comprehensive guides, etc.). Strive for excellence with principles E-E-A-T. A rigorous editorial schedule and an adapted publication rhythm are essential. Think about how an AI could extract and synthesize your information to answer a query.
Advertising campaigns (Google Ads) remain an effective lever for rapid and targeted visibility on traditional SERPs. They can generate traffic, leads, and strengthen your brand awareness while your SEO and GEO strategies bear fruit in the medium and long term. Ensure precise targeting (geolocation, keywords, demographics) to optimize each euro invested.
FAQ: Improving my positions on Google and AI
Why is online visibility (Google first page & AI answers) important?
It is crucial for your credibility and for capturing the majority of qualified traffic. Being well positioned on Google and being a reliable source for AI significantly increases your chances of being seen and chosen by your prospects.
What are the levers to improve your online visibility?
Extensive technical optimization of your site (speed, mobile, structured data), the regular production of high-quality content (E-E-A-T), a keyword strategy focused on intent, and a good internal network. Local SEO and a targeted backlink strategy are also important.
What is GEO (Generative Engine Optimization) and why should you prepare for it?
GEO is about optimizing your content and site so that they are easily understood, indexed, and used as trusted sources by AI-based search engines (like Google SGE). Preparing for this is essential as these AIs are becoming increasingly important in how users access information.
What are the levers to improve your online visibility?
Define a unique value proposition, refine your positioning, create quality content that demonstrates your expertise, and provide a memorable customer experience. Targeted digital marketing and flawless customer service are also essential.
Is it necessary to get support for SEO and GEO?
Highly recommended. The expertise of an agency saves you time, ensures constant strategic monitoring in the face of rapid changes in algorithms and AIs, and allows you to focus on your core business.
How much does it cost to be accompanied?
Our answer: it depends. There you go, thank you. In reality, it depends on several elements, including the type of service you want to entrust to us, whether it is the creation or redesign of a website, the development of a content strategy, its scope, or the implementation of advertising campaigns. Our SEO support starts at €3,000 and can go much further. We must keep in mind that we support sites that are emerging with 0 visitors but also sites with several million visitors per month (yes, millions).
