The blog that makes your business grow

B2B white paper: A complete guide to generating aualified leads

Create a powerful white paper with our comprehensive step-by-step guide to effectively share your expertise.

Structured data: the guide to boost your SEO and your visibility

Structured data: optimize your SEO with well-organized data to improve the visibility and effectiveness of your content.

Tagging plan, optimizing your digital strategy step by step

The tagging plan is an essential tool to optimize the performance of your site. Learn about new techniques for better data collection.

Entity-Based SEO: The key to semantic optimization

Here's everything you need to understand Entity-Based SEO, a revolutionary approach to optimizing your SEO.

Brand identity: key elements and trends not to be missed

Brand identity defines the universe of your business. Discover the key elements and the essential trends to strengthen your brand image.

The guide to a successful media relationship

Press relations, an essential part of any business communication strategy. Learn how to maximize their impact through our detailed guide.

Lead, MQL, SQL and prospect: Definition and differences

Lead or prospect? MQL or SQL? Far from being jargon, each of these terms refers to a very specific stage in the sales cycle. We're taking stock!

Brand strategy: reinventing the communication approach to stand out

Reinvent your brand strategy with innovative communication approaches to stay competitive.

Google Reviews: What is the impact on my business and how do I manage them?

Learn how and why it is important to manage Google Reviews well, both for business and for consumers.

How to define an effective pricing policy for your business?

Pricing policy, a crucial process for any business. Learn effective strategies for setting the optimal pricing level.

All you need to know about customer types and how to manage them

Customer typology refers to the methodology for classifying customers into groups based on similar characteristics. Learn how to manage these 12 types of customers to optimize your sales. Learn everything about the method of classifying buyers with customer typology: king customer, suspicious customer, anxious customer... Learn to communicate better with them.

Boost your sales with an effective sales meeting

The sales meeting is the key moment to boost your sales. Learn how to optimize this team meeting to reach your sales goals.

Product sheets: Definition, advice and writing guide

Discover our advice and the steps to best create your product sheets for your e-commerce site.

Launching your Meta Ads strategy: the basics you need to know to succeed

Learn the basics for succeeding with your Meta ads in this article. From setting up an account to creating engaging content, maximize your online impact today.

The AIDA Method: The art of convincing in four steps

Discover the AIDA method, a timeless model to captivate and convert your target audience!

Stop being afraid of customer feedback: the complete guide to success

Customer follow-up is not a headache. Learn how to turn this task into an opportunity to strengthen your relationships with your customers

Creating a landing page: definition and examples {Complete guide}

Landing pages are at the heart of your marketing actions. Marketing automation, SEA, social ads are all examples of the use of landing pages.

Growth marketing: what is it? Why do it?

What is growth marketing? Discover the challenges of this strategy and how it can accelerate the growth of your business.

Gap Selling to identify and solve customer problems

Gap Selling is a revolution in the world of sales. Learn how this concept can solve the specific problems of your customers.

Retargeting: our advice to boost your campaigns

Discover all about retargeting in digital marketing: definition, advantages, and practical advice to increase the conversion rate and retain your visitors.

Use the Speed Boat method to prepare your strategy

The Speed Boat is an agile method designed to facilitate planning and achieving goals. It is very useful in marketing and sales.

The AARRR framework: discover the “pirate metrics” model

The AARRR framework is a tool that will help you generate leads but also to retain your customers thanks to an optimized journey for!

Social ads: everything to succeed in my social ads campaigns

The term “social ad” means “social advertising.” This comprehensive guide reveals the secrets to successful social media campaigns.

Master the art of press releases: A complete guide and practical examples

The press release is a fundamental tool for business communication. It allows the media to understand your news to feed their work.

Flywheel marketing: accelerate your growth with the inbound cycle

Flywheel marketing is an innovative marketing vision for business growth, it aims to create resilient growth centered on customers.

Improving your conversion rate: Formulas and tips

The conversion rate is the proportion of your opportunities that you turn into customers. It is a key indicator of the performance of an acquisition strategy.

Inbound Sales: What is it and how do I do it?

Inbound Sales is a new way of approaching sales by putting the customer at the heart of the sales process. Combined with inbound marketing it is very effective.

Digital strategy: definition & construction in 7 steps

How to implement a concrete digital strategy? Discover our 7-step guide with tips and examples to follow.

Respect the 4x20 rule for your contacts

To succeed in a sales interview and inspire confidence, adopt the 4x20 rule! 20 seconds, 20 gestures, 20 words and 20 centimeters: you will know everything.

Use the 4Cs for your business negotiations

Learn to succeed in commercial meetings with the 4C method: contact, know, convince, conclude. Decrypted methodology & examples.

Digital marketing: definition and strategies for success in 2024

Digital marketing is the most effective lead generation tool. We guide you to beat your competitors with a top-notch digital marketing strategy!

Everything you need to know about the marketing mix and its steps

How to create an effective marketing strategy using the 4P, 7P, 10P marketing mix? Our advice and our methodology to follow: you will know everything!

LTV: What is lifetime value and how do you calculate it?

How do you calculate lifetime value (LTV) and how do you use it to improve your marketing performance? Our comprehensive guide.

Creating your website: the keys to success

The creation of a website represents the vital minimum for your business and its visibility today. We present to you the key stages of its design.

Marketing strategy: Key steps for an effective action plan

How to succeed in your marketing strategy: the complete guide. What strategy should we adopt? What are the steps? What advice should you apply for your business?

MVB: The 3 steps to build your Minimum Viable Brand

MVB is the minimum viable brand, it is an essential tool for building your brand. How to create it? How to define your reason for being, your tone... Our advice.

The CROC method for successful telephone prospecting

The CROC method is a powerful tool for structuring your prospecting calls. Learn how the four key steps - Contact, Reason, Purpose, and Conclusion - can improve your telephone communication.

Cold calling: our advice for successful telephone prospecting

What is the cold calling technique and is it still effective? Our guide to success.

YouTube: Using video for your business

Today, YouTube is an essential platform for businesses that want to make videos an effective marketing tool.

What is web design? Definition & advice

The objective of web design is to create ergonomic websites designed for Internet users in order to provide them with an optimal user experience. But how do you apply this concept to your site?

Linkedin: the guide to using this network like a pro

LinkedIn is the social network of choice for managing your career and networking. You still need to know how to use LinkedIn well.

Referral marketing: the gold mine of marketing sponsorship

Referral marketing is the most effective way to acquire and retain customers. All businesses can deploy it, follow the guide!

Create and optimize your LinkedIn company page

LinkedIn is the social network for professionals par excellence. Creating and optimizing your LinkedIn company page can help you promote your sales.

LinkedIn profile: 12 tips to optimize it

Do you want to create and optimize your personal LinkedIn profile? Here are some tips to follow to get there.

Smart goals: Definition and 3 examples to define them

Smart goals are key to successful management by objectives. They make it possible to define specific, measurable, attainable, relevant and temporal indicators...

Sales Enablement: The guide (definition, strategies and tools)

Sales Enablement is an approach that aims to give sales teams the tools to achieve their goals. Find out how to set it up?

SONCAS method: the 7 SONCASE profiles to sell better

The SONCAS method, or SONCASE, makes it possible to identify the psychological profiles of its prospects in order to choose the right sales pitch and trigger a purchase.

How to develop a digital marketing action plan (+Example)

The digital marketing action plan is an important document that allows you to define and plan your digital marketing actions.

Define your commercial strategy in 3 steps

A good business strategy is critical to the success of a business. However, when you look a little closer, you can see that a good number of them do not have a shadow of a strategy. Shall we start?

NEAT Selling: the next generation qualification method

Implementing the NEAT Selling method in your sales process allows you to practice active listening and to obtain better prospecting opportunities.

How to improve the commercial performance of your team?

Commercial performance is the backbone of a business. It can boost or destroy it, which is why sales teams need to be well-structured and animated to achieve good results.

Work on your core web vitals with PageSpeed Insights

PageSpeed Insights is a tool to help you analyze and optimize your Core Web Vitals using CruX and lab data.

Setting up a marketing lead scoring: method and examples

Lead scoring: or how to align marketing strategies and sales processes to convert your prospects more quickly and effectively.

What is UI design (user interface) and how do you apply it?

UI design: the field of application of the user interface is the graphics of the user interface, so that it is aesthetic and ergonomic.

UX design: 10 tips to improve the user experience

UX design: The discipline that allows you to increase the performance of a website or an application by meeting the expectations of users.

Social Selling: using social networks to sell

Social Selling: How to sell through social networks?

Call to action (CTA): definition, tips and examples

Call to action or CTAs are the key for your website and landing pages to convert your visitors into customers. You must work on them to succeed.

Web stories: the complete guide to a revolutionary format

Web stories offer engaging content similar to social media stories. The difference? Full control of the content and its lifespan.

Editorial calendar: creating an effective editorial schedule

Creating an editorial calendar, or an editorial schedule, is much more important than you think. It is not just an agenda but a tool for monitoring the proper implementation of your content strategy.

CRAC method: 4 steps to deal with customer objections

CRAC method: the essential tool for dealing with the commercial objections of your customers.

Digital communication strategy: how to build it?

Digital communication strategy: a powerful tool for expanding your business and attracting new leads.

The DISC method: color management to sell better

The DISC method: it is an evaluation tool to better understand the behavior of prospects and collaborators. A real sales support tool!

Webflow: The best CMS to create your site and reference it

Webflow: The software that all website creators talk about! But is it really worth taking an interest in? Our opinion.

CRM software: Definition, limits and how to choose it?

CRM software is now essential to structure the activity of its sales team. To become more effective you have to know how to use them.

Everything you need to know about content writing: the guide

Having a quality content writer is essential to ensure its visibility on the web and to make a difference. In this guide, we give you all the tips and tricks to get there!

The OKR method to manage yourself and your teams

The OKR method is at the heart of the success of companies like Intel and Google. From our point of view it would be a shame to miss out, right?

Sales development: The complete B to B guide

Sales development is the lifeblood! We review all its components to allow you to go further and develop your business.

The communication plan guide: examples and templates!

Making a communication plan is essential to promote your content! Without a solid marketing plan you will hardly get quality traffic on your site.

MEDDIC, the 6 keys to mastering complex sales

MEDDIC is an approach to better qualify your prospects and control your sales. We help you understand it and we guide you to use it.

How active listening makes you a better salesperson

Active listening is based on reformulation and questioning. Combined with the BEBEDC method, you gain control and increase your chances of success.

BATNA, the best negotiation technique?

The BATNA negotiation technique is a must for anyone who wants to remain in control of their sales during the most dangerous negotiations.

Advanced techniques for creating a prospecting file

The prospecting file largely determines the success of your commercial prospecting, so find out how to build a great prospect file!

How does Pinterest work and why use it in BtoB?

What is Pinterest? It is the eternal forgotten part of your SMO strategy! Understanding how Pinterest works will reveal its immense potential to you.

SPANCO: 6 steps to master your sales process

SPANCO divides your sales process into 6 distinct phases. This technique improves your chances of converting and your control of the sales cycle!

Is the BANT method still relevant in 2022?

BANT is a classic in sales and lead qualification techniques. In 2022, it should be adapted to new uses! Are we talking about it?

How to create an effective marketing video for your content strategy?

Video marketing is now essential, it brings 27% more clicks and a 34% increase in the conversion rate on average. It's time to get started!

LinkedIn research and prospecting: tools and tips

Do a search with LinkedIn using Boolean operators. LinkedIn Sales Navigator filters and search options.

The CAB Method to build your sales pitch

CAB for Features, Benefits and Benefits Or how do you build a powerful sales pitch and structure your marketing materials?

The SPIN Selling method to better convert your prospects

SPIN Selling is a well-known sales technique for converting more! From SPIN questions to the different phases of SPIN sales, we tell you everything!

LinkedIn prospecting: The complete guide to be effective

Prospecting is essential in B to B and LinkedIn is the social network you need. We give you all the keys to LinkedIn prospecting!

The buyer persona guide: explanation and template!

Defining a buyer persona is essential for any marketing and sales strategy. It is still necessary to do it correctly and with the right methods!

Account-Based Marketing: 7 days to set it up

Account based marketing is the B to B sales and marketing strategy with the best ROI. A single prerequisite, a good sales and marketing alignment.