Marketing automation agency: turn your acquisition into a well-oiled machine

At Sales Odyssey, we design smart and effective journeys to transform your leads into customers. Well-thought-out sequences, engaging content, control of the sales cycle: everything is aligned to generate concrete opportunities. The right message, at the right time, at the right pace.

Their marketing automation support is clear, structured, and above all effective. You save time without losing the quality of the relationship.

Marketing automation
Digital strategy

Each sequence, each trigger is designed to serve a clear business objective. It's professional, well done, and it works.

Automation
Content strategy

Sales Odyssey was able to set up an automation system that fits the way we work. Simple, fluid, and efficient

Automation
Lead Nurturing

The automation of our communication now allows us to have a regular impact, without superfluous effort.

Marketing automation
Email marketing

Marketing automation agency: activate a sustainable growth driver

Automate to convert more, retain better, and grow sustainably

Traffic, few conversions? It's time to act

Does your site attract visitors, they consult your content, they browse... but never take action? It is not inevitable. This is often a sign that there is a lack of a clear strategy to support the prospect through to conversion.
With marketing automation, you:
- Create smooth journeys, designed for your personas
- Transform your traffic into qualified prospects
- Give your content an active role in the funnel
- Activate a lead machine that runs while you sleep

Marketing automation, much more than emails

Marketing automation can become a real growth engine... provided it is well thought out. Too often reduced to simple email sending, it loses all its impact. To be effective, it must be based on your business challenges, adapt to the behavior of your leads and rely on a logic of continuous testing and optimization. Your contact base is a gold mine: automation is there to reveal its full potential.

Less management, more impact

Is your marketing strategy exhausting you? Between reminders, newsletters and chain emails, things go quickly at the gas factory. Marketing automation simplifies everything: fewer manual tasks, more personalization, and a new life for your existing campaigns. You save time, without losing impact.

We write for you (and especially for your customers)

At Sales Odyssey, we write emails that engage, objects that make you want to open, and sequences that convert. Don't let a good strategy fail because of the wrong message.

Marketing automation agency: our approach

At Sales Odyssey, we don't just set up automated scenarios. Together with you, we are building a real conversion engine. Strategy, content, journey, tools: we think of everything so that each action counts, and above all, that it converts.

01
Step 1
We really listen to you

We discuss to understand your challenges, your customers and your goals. We analyze your environment, your content and your existing tools. Together, we define the foundations of a solid marketing automation system.

Customized strategy
Launch workshop
02
Step 2
We attract the right leads

The lead magnet is your first point of contact with the prospect. We think and create high value content according to your sector. Each format is designed to convert, not just to look pretty.

Lead magnet
Conversion strategy
03
Step 3
We segment to speak better

We structure your contact base to send the right message to the right person at the right time. Segmentation is designed according to your data and your goals

ICP
Trigger-based marketing
04
Step 4
We define the right tempo

We structure your scenario so that each message falls at the right time, in a logical and natural sequence. How many emails? At what pace? With what objective at each stage. Our goal: to move each lead forward in their journey without forcing a hand.

Sequence of engagement
Nurturing
05
Step 5
We write messages that matter

Each email is designed to speak to your prospects, with the right tone, a clear message, and concrete value. Impactful objects, engaging content, well-thought-out CTAs: we write to capture attention, feed thinking, and trigger action.

Copywriting
Call to action
06
Step 6
We launch, we measure, we optimize

We monitor the KPIs, analyze the results, test and adjust. Our obsession: to prevent your marketing automation from becoming a gas factory.

Continuous improvement
A/B testing
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Ready to turn your marketing into a conversion machine?

Did you know that? Companies that activate the marketing automation lever see an average of + 77% of ROI in the first three months. What if it was your turn? Let's talk about it. We help you build a solid strategy and put it into action, without a gas factory. A 30-minute exchange for:

Understand your goals

We care about what you want to achieve and why.

Evaluate your ability to succeed

Do you have the means to achieve your ambitions. No value judgments and that is also our added value, being able to tell you if you can do it or if it is a trap.

Define a specific action plan

If we see a clear path to success, we explain exactly how we can take action together.

Let's discuss your challenges together!

We have a rule, always teach something to our interlocutor.

More than 50 customers, all over France.

Web design
Marketing Automation
Site creation
Content strategy
“A professional, trustworthy team”

We are particularly satisfied with Sales Odyssey's support for our growth strategy:
- They have a methodical and pragmatic approach.
- They know their subjects perfectly.
- They always get the right advice at the right time.
A professional, trustworthy team that always shows great availability. Our collaboration started in December 2020 and is here to stay...

Lydie AUBERT
Marketing director @C -risk
Content strategy
Site redesign
Marketing automation
“Very satisfied with the collaboration”

Very satisfied with the collaboration with Sales Odyssey. We have been working regularly together on several topics for almost 2 years. Each time you were able to respond, be a force of proposal and help us take a step forward! Thanks to the whole team ❤️

Jérémy SOLLIER
CEO @YesWeDev
Site redesign
Site redesign
Ads
Marketing automation
“A collaboration that, we hope, is here to stay!”

The Sales Odyssey team has largely lived up to our expectations and challenges, and even more. Passionate, responsive and very invested in their mission(s), they were very helpful. Their great expertise coupled with a strong involvement in the project have resulted in remarkable work of high quality. A collaboration that, we hope, is here to stay!

Patrick KARKABI
Co-founder @Nutriting

Key points: Sales Odyssey Marketing Automation Agency

At Sales Odyssey, we know that entrusting part of your marketing to an agency raises a lot of questions. Objectives, budget, tools, roles of each person... Here we answer the most frequent questions to help you see things clearly before you start.

Why use a marketing automation agency?

Using an agency is often a question of timing, priorities or fresh perspectives. No time, no resources, no need for a boost or an outside eye: whatever the reasons, we are there to take over. The easiest way is to talk about it together.

How will your marketing automation agency ensure that goals are met and what budget should be spent?

At Sales Odyssey, there are no vague promises. We are committed to clear actions, realistic deadlines and transparent rates. It all starts from your goals and the KPIs defined together. On the budget side? Count on average €10,000 excluding VAT, with projects ranging from €3,000 to €25,000 excluding VAT depending on your needs.

What marketing automation platforms or tools does the agency master?

Today, we work mainly with Brevo, a complete, accessible tool that is perfectly adapted to the challenges of our customers. We chose it for its flexibility, its quality-price ratio, and its ability to do the job without making things complicated. But we remain curious: we test, we explore, we adapt to your tools if necessary. What matters is efficiency, not the logo on the platform.

What will be the level of involvement of our internal team?

We adapt to you, not the other way around. Whether you already have a writer, a tool expert or a team available, we modulate our support according to your internal strengths. Full service or management at your side, it is you who decide the level of outsourcing... and therefore the budget.

How long does it take to set up a marketing automation strategy?

That depends on where you are starting from. If your content is already ready and your tools are in place, we can launch a first scenario in a few weeks. If everything is to be built, allow 1 to 2 months instead to lay the foundations for an effective conversion engine. The objective: to go fast, but well.

Can we start small and then evolve the system?

Yes, and that's often the best approach. We can start with a simple scenario (post-download nurturing of a white paper, for example), then gradually enrich with other sequences, A/B tests, finer segmentation... Marketing automation is an evolutionary lever.