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The SEO and GEO guide
SEO audit: how to carry out a site audit?Semantic analysis: definition and usesTechnical audit: how to improve your technical SEO?Generative Engine Optimization (GEO)Netlinking & backlinks: essential for your SEO?Internal networking in SEO: definition & optimization tips
Understanding the concept of EEAT: strategies and advice
How do you do your SEO keyword research?
What is an SEO KPI? Explanations & examples
Position monitoring: SEO tools, techniques and best practices
The digital marketing guide
Branding: how to create an essential brand?
Marketing positioning: a decisive choice
Mastering the customer journey: from definition to optimization
Understand and use the job to be done method
Inbound marketing: definition, principles and implementation
What is outbound marketing and how does it apply?
SMM: how to develop your Social Media Marketing strategy?
Search Engine Marketing: turning a request into a business opportunity
The sales guide
Discovery plan: how to qualify a prospect effectively?
Sales pitch: examples and 5 steps to build it
Business Proposal: The Complete Guide to Convincing and Converting
Closing: how to effectively conclude your B2B sales
Tips for mastering commercial prospecting
Sales Techniques: A Complete Guide to Success in B2B
Key business performance indicators for a successful year
The content marketing guide
The marketing funnel: Strategies to optimize your funnel
How to create an effective B2B content strategy?
Writing a successful blog post: The guide
Mastering the art of storytelling and reinventing marketing and sales
Copywriting: The ultimate guide for wording that converts
Lead nurturing: A complete guide to converting prospects into customers
Lead Magnet: A Guide to Generating Qualified Leads
Marketing automation: what is it? Which tool should you choose?
The guide to redesigning a website
Website tree structure: Definition, creation and advice
What is the point of creating a graphic charter?
Wireframe: An essential step for your web design
What is a website mockup, why do it and how do you create it?
Which CMS to choose - Complete guide for your website
Which hosting should you choose for your website?
Website performance: Tools and techniques to optimize your site
Website prices: Understand the rates to make the right choice
The blog that makes your business grow
Retargeting: How to set it up? {Examples}
How will web stories transform your marketing?
Webflow: The no-code CMS to create and reference your site
Webdesign: What you need to know to build your site
Our 10 tips for working on your UX design
UI Design: Definition and tips for designing your site
How does customer typology optimize sales?
Meta Ads strategy: Our tips for getting started
Why and how to develop a marketing strategy?
Reinvent your brand strategy by communicating differently
How to calculate and improve your conversion rate?
7 steps to build an effective digital strategy
Define an effective digital communication strategy
SPIN SELLING: the method for successful complex sales
What is social selling and how can it be applied?
What is Sales Enablement? Why are we interested in it?
Social ads: What you need to know before launching a social ads campaign
Discover the 4C method to improve your sales
The keys to a successful sales meeting
What is press relations and why is it crucial for your business?
Referral marketing: creating your marketing sponsorship system in 5 steps
Master the art of customer follow-up: tips for a winning strategy
Tips and tricks for effective web content writing
Make good use of Linkedin research to prospect
How to effectively prospect on LinkedIn: methods and strategies
How to create an effective editorial calendar in 2023?
Pricing policy: Example and pricing strategies to develop your business
Optimize your digital strategy with an effective tagging plan
How to develop an effective marketing plan (Example and template)
What is a LinkedIn company page and how do you optimize it?
How to improve the commercial performance of your team?
MVB: what is it and how do you build your Minimum Viable Brand?
Smart goals: Examples and definition of the smart method
The SONCAS method: Selling better thanks to the 7 profiles of the SONCASE method
Control your B to B sales process with SPANCO
Handling objections with the CRAC method
OKR: The management method that will boost your team's motivation
The DISC method: understanding the behavior of your prospects to better sell
NEAT Selling: The Sales Qualification Method
The agile Speed Boat method: Definition and example for leading a workshop
Structuring your telephone prospecting with the CROC method
From attention to action: Mastering the AIDA method to convert
Improve your sales pitch with the CAB Method
How to qualify your B2B leads with BANT
What is the 4x20 sale method?
Marketing mix: 4P, 7P, 10P, you will know everything
How to use the BATNA trading technique?
Digital marketing: Definition, levers and strategies for success
LTV: Definition and why calculate its customer lifetime value?
A comprehensive guide to creating an effective white paper
Creating a landing page: Definition and examples for a page that converts
Lead scoring: definition and method for your marketing scoring
Brand identity: the beating heart of your business
Linkedin guide: how to use this network like a pro?
Inbound Sales: What is it and how do I do it?
What is a product sheet and how do you create one?
Growth marketing: what is it? Why and how to do it?
Why are Google reviews important?
Improving sales performance through Gap Selling
Flywheel marketing: How to improve your inbound strategy?
How do you create an effective communication plan?
AARRR: What is this marketing framework and how do you use it?
Structured data: the guide to optimizing your online presence
Entity-Based SEO: When SEO is taken to the next level
Using active listening and the BEBEDC method for better sales
Understand the concepts of Lead, MQL, SQL, and prospect
Sales development: The complete B to B guide
How to define your commercial strategy in 3 steps?
CRM software: Definition, limits and how to choose it?
How to create and optimize your LinkedIn profile?
Why and how do you create an effective marketing video?
Create a YouTube channel for your business
How to create your commercial prospecting file?
Our 7 commandments for creating your website
PageSpeed Insights: Understanding and optimizing core web vitals
Press release: Guide and examples for your communication
What is Pinterest and how does it work in B to B?
Cold calling, tips and tricks for successful telephone prospecting
What is a buyer persona? Definition and template
How do you create an effective call to action?
What is MEDDIC and why should we use it?
The 3 Pillars of Account-Based Marketing
Exploiting cognitive biases
Rarity bias: what is rare is expensive... especially in our eyes (and how to capitalize on it)
FOMO: That fear of missing out that makes you click and how do you use it without abusing it?
Social proof: Why are we following suit (and how do we use it in marketing and sales)?
Anchoring bias: How the first impression drives our decisions (and your sales)
Halo effect: How a first impression can change everything (and how to use it in business)
The agency
Marine Leroy
Nicolas Delignières
Juliette Moulins
Agathe Rivière
Antoine Soufflard--Guyon
Gaëlle Boutaud
Aude Charton
Marketing Automation Tools
Brevo: How does that work? Features, prices & reviews
Webmecanik: features, reviews, prices and comparison
Digital Marketing Tools
Typeform: Review, Rating, Features & Prices
Google Analytics: An essential tool for your digital strategy?
Formless: AI at the service of online forms
SEO tools
Google Search Console: an asset for your SEO?
SEObility: opinion, use cases, what is it worth?
SEMrush: the essential tool in SEO?
Everything you need to know about the use and functionalities of Ahrefs
Our case studies
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