Branding Agency: A strong brand for effective acquisition

With our Minimum Viable Brand (MVB) approach, we are laying the essential foundations for a brand that is impactful, distinctive and designed to convert.

Structured, clear and effective deliverables for our repositioning.

Web design
B2C

Redesign of the graphic charter, branding and top content, always in a good mood.

Design
Industry

Real work on our positioning, our pitch and our key promises.

Positioning
Design

The whole tree structure has been revised as well as the design. A big thank you for the excellent quality of your work!

Web design
realty

Your Minimum Viable Brand, the impetus that is lacking in your acquisition strategy

A strong brand is an imprint that remains

A well-thought-out positioning is already a brand

Choosing the right words means choosing how you are going to be perceived. Defining your positioning is not just a marketing formality, it is a strategic business decision. Finding the right angle is what makes the difference between a memorable brand and a brand that we forget. But this exercise, which is both subtle and demanding, is too often overlooked.

An attractive design is useless if it doesn't say anything

Design is not invented to look good. It should give shape, power, and resonate with your target. Colors, typography, layout... Each element must translate, without detour, the essence of your marketing positioning. Successful design is not just a visual pleasure: it is a strategic lever that creates a link with your audience and reinforces your differentiation.

MVB: Clarity is the start of development

Thanks to a structured approach and a team that masters each step, defining its positioning and translating it into design becomes a real work of clarity. This process is not only used to build a strong digital presence: it aligns teams, informs the user journey and provides a differentiating foundation for the future. In short, an investment that goes far beyond the web.

Let's talk about your project!

Whether you need to create a complete brand identity or rework your existing branding, our MVB approach gives you results in 4 to 6 weeks. Let's discuss your project and turn your brand into an effective conversion driver.

Our MVB approach: a method that makes a difference

With MVB, we are not simply offering you a visual identity, but a structured approach that turns your brand into a real acquisition asset. A tried and tested 3-step method:

01
Step 1
We define your positioning

We start with a strategic workshop where we capture the essence of your business and your market. A targeted discussion to extract what makes you unique, to precisely define your targets and their problems, how you want to be perceived. It is during this stage that we lay the strategic foundations of your identity.

Strategic workshop
Your identity
02
Step 2
Together we validate the orientation of your brand

This step is essential: this is where we reconstruct the key journeys — those of your users, prospects or customers — to confront the strategy with the reality on the ground. We explore different creative paths, we test angles, stories. The objective? Align your brand intentions with the lived experience. This ensures that every visual choice, every word, and every interaction will have meaning — and an impact.

Key courses
Field reality
03
Step 3
We create and deploy your identity

On these validated bases, our team designs your complete identity and applies it to your essential supports. Each element is designed not only for its visual coherence, but also for its ability to communicate your added value and to convert.

Added values
Conversion
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Finally, give your brand every chance

Branding is neither a luxury nor a secondary need. It is the foundation of your future. We offer you 30 minutes of exchange for:

Understand your goals

We care about what you want to achieve and why.

Evaluate your ability to succeed

Do you have the means to achieve your ambitions. No value judgments and that is also our added value, being able to tell you if you can do it or if it is a trap.

Define a specific action plan

If we see a clear path to success, we explain exactly how we can take action together.

Let's discuss your challenges together!

We have a rule, always teach something to our interlocutor.

More than 50 customers, all over France.

Branding
Web site
SEO
“A professional, trustworthy team”

We are particularly satisfied with Sales Odyssey's support for our growth strategy:
- They have a methodical and pragmatic approach.
- They know their subjects perfectly.
- They always get the right advice at the right time.
A professional, trustworthy team that always shows great availability. Our collaboration started in December 2020 and is here to stay...

Lydie Aubert
Marketing director @C -risk
Branding
Web site
SEO
“One piece of advice... go for it 🚀🚀🚀”

It is always a pleasure to work with the Sales Odyssey 🤩 team. 3 websites on the clock, dozens of content articles, motion design animations, a redesign of the graphic charter... and all this in a good mood, efficiency and advice. One piece of advice... go for it 🚀🚀🚀

Arnaud Josse
CEO @Groupe Artis
SEO
Web site
“I recommend with my eyes closed”

Great professionals who are very sharp and highly competent. Sales Odyssey analyzed my site, helped me structure it for a successful SEO, I followed their clear modus operandi to the letter, and it works as expected. I recommend with your eyes closed.

Arnaud Villeroy
CEO @EstimerMonCommerce .fr

Our customer cases

From strategy to identity, discover how we supported companies and start-ups in the creation or evolution of their brand.
Each project is a unique response to a specific challenge: positioning, differentiation, structuring... Get inspired by their backgrounds.

All customer cases

Without any fuss, encrypted and detailed

2025
Rezult
Minimal Viable Branding
Family office
Explore the repositioning of Rezult
2024
Construction Maison Écologique
Branding
Responsible brand
Immerse yourself in creating their committed brand
2024
French Figures
Graphic identity
Accounting expertise
See how French Figures structured their brand

MVB: we answer your questions

A strong brand is a real lever for acquisition... But how do you structure it well? Why is MVB essential? We enlighten you on the questions you are asking yourself (and those you are not asking yourself yet).

How does MVB boost the acquisition?

It aligns your positioning, your message and your visual identity to create an immediate impact. The result: you attract the right prospects and convert them more easily thanks to a brand that inspires trust.

Is MVB suitable for all businesses?

Yes. Whether you are launching, growing or repositioning, MVB helps you to clarify your value proposition and to structure an effective brand image for your target audience.

How long does it take to create an MVB?

This depends on the complexity of your project, but usually a few weeks is enough. The objective is to get to the point: a solid positioning, a clear visual identity and messages that hit the mark.

And after the MVB, what do we do?

We are moving on to the next step: the creation of a website that converts and an SEO content strategy to promote your brand. MVB lays the foundations, but it is the whole system that transforms your acquisition.