The context
Every year, thousands of individuals want to build or renovate their homes in a more responsible way. But between regulations, technical constraints, and a flood of contradictory information, many give up along the way.
It is at this blockage that the founders of Construction Maison Écologique wanted to work. Their idea: offer simple, reliable and motivating support, to make sustainable construction really accessible.
They had the energy, the vision, and the expertise. What were they missing? Creating a brand capable of carrying out this mission with strength, clarity and coherence.
Issues
The project was ambitious, but everything needed to be built: positioning, messages, visual identity, communication tools.
Eco-construction involves very technical themes. It was necessary to simplify without losing credibility, to reassure without falling into greenwashing.
In this area, trust is essential. It was necessary to appear credible from the very first moment, to convince both users and partners.
Our mission
Make their vision a brand that makes you want to act.
Solutions provided
It all started with a strategic workshop. Objective: to clarify the brand's DNA. Why this project? For whom? With what promise, and in what tone?
Together, we defined a solid brand platform based on a simple idea: support each individual in a sustainable construction journey, without drowning them in complexity.
This first brick guided everything that followed.
We made a strong promise: transform ecological intent into a concrete project. The tone had to be both expert and accessible, warm but structured. We didn't want to fall into guilt-inducing communication — the challenge was to encourage, guide, and inspire.
The graphic universe was designed to translate this posture:
- Sage green to evoke nature and balance
- Concrete gray to anchor technical expertise
- A bright white to embody transparency and clarity
All combined with modern and fluid typography, which makes content legible without ever appearing cold.
We designed all the tools necessary for a coherent and effective launch: logo, combinations, presentation templates, business cards, email signatures, and a clear user guide to ensure the autonomy of the team.
At the same time, we supported the structuring of content and educational tools on the site. The result: an accessible, engaging platform, where individuals find concrete answers, move forward step by step, and feel genuinely supported in their project.
3 Strategic key points
Eco-construction is a technical subject. Our challenge: to make what seemed boring accessible. By dissecting each stage, by offering simple tools, we have transformed a path perceived as complicated into a motivating adventure.
The challenge was not to blame, but to encourage. We have worked on a positioning that values the commitment of individuals, which supports them without judging them. The objective: to make you want to act, not to suffer.
Beyond information, we have created a living tool. An ecosystem that answers questions, reassures, guides. Not a catalog, but a partner in the realization of the project.
