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The context
In a constantly changing cybersecurity environment, C-Risk concentrated leading technical expertise in digital risk management. However, the rapid evolution of the sector and the increasing complexity of cyber threats made its digital communication strategy obsolete.
The strategic challenge was to bring together the company's technical excellence with a digital presence that matched its benchmark positioning in cybersecurity through the redesign of its website.
Issues
C-Risk's digital architecture presented a critical fragmentation of user journeys. Navigation and information systems created digital friction points, turning every potential interaction into a technological maze that was disheartening for prospects and customers.
Despite exceptional technical depth, C-Risk was unable to translate its differentiating value. Cybersecurity solutions, as sophisticated as they were, remained locked in a hermetic technical language, making the real added value of the company invisible.
The internationalization of the site revealed major inconsistencies. Each language version seemed to be a distinct digital territory, fragmenting the overall perception of the business and limiting its ability to communicate a unified vision.
The visual and communication identity no longer reflected C-Risk's innovation dynamic. A gap had developed between the reality of a company at the forefront of cybersecurity and its digital image, frozen in an obsolete representation.
Our mission
Sales Odyssey gave C-risk a new dynamic, by deploying a strategic vision that transformed the digital approach.
Solutions provided
The strategy included a redesign of the website with an improved CMS for better management of multilingual content. User paths have been redesigned to highlight C-Risk solutions with greater clarity and relevance, using simplified language and powerful visualizations to better engage customers.
Sales Odyssey has redesigned user journeys based on UX best practices, by integrating modern navigation elements and strategic call-to-actions.
This approach made it possible to guide users through smarter, more fluid journeys, thus increasing the engagement and understanding of c-Risk services.
By relying on in-depth market studies, Sales Odyssey has developed clear content and compelling visualizations that effectively illustrate the practical applications of c-Risk solutions.
This content, aligned with real risk scenarios, was designed to communicate the added value of services, thus doubling the click rate on case studies.
Sales Odyssey has implemented a new site with a CMS selected for its ability to effectively manage multi-lingual content. This update ensured a consistent and quality user experience, regardless of language, contributing to a significant increase in customer satisfaction.
By mobilizing its designers and collaborating with the client's internal teams, Sales Odyssey has revitalized the user interface of c-Risk by aligning the design with current trends. This redesign not only strengthened the brand image by c-Risk, but has also consolidated its position as an innovative leader in the field of risk management.
3 Strategic key points
We reworked the architecture of the offer and the customer journeys in order to remove the unclear areas and make the value proposition immediately understandable. An essential step to streamline the discourse and facilitate conversion.
The interface and content have been redesigned to offer intuitive and consistent navigation, regardless of country or language. A unified user experience that reinforces credibility and international business efficiency.
We visually repositioned the brand with a more professional and current tone, without betraying its identity. The objective: to reflect the company's expertise while affirming the values of clarity, reliability and modernity.
