The context
In an industrial sector where the sustainability and technological innovatione are becoming decisive criteria for the choice of suppliers, Praud Inox has embraced the challenge of reinventing itself through a major digital transformation.
The objective was twofold: improve the visibility and understanding of its product range in stainless steel while meeting the requirements of modernity and environmental responsibility. This initiative is part of a larger movement where industrial companies are looking to optimize their ecological impact and their operational efficiency through advanced digital solutions.
Issues
The previous site lacked structure with a limited number of pages that made navigating and understanding the products extremely difficult. Users often found themselves at a loss when faced with a complex PDF download to access critical information.
The lack of attractive details and the absence of a logical classification of products on the site devalued the offer and made it difficult for potential customers to search specifically.
The design and user experience of the site were outdated. The interface was not intuitive, making it difficult to access information and penalizing the overall user experience.
Our mission
Give Praud Inox the tools so that the quality of its products is finally reflected in its digital image: a clear, structured site and designed for the user.
Solutions provided
We have undertaken an in-depth reflection on the brand identity of Praud Inox, resulting in the creation of a comprehensive graphic charter and a deliverable clearly defining the values and positioning of the brand.
This new visual identity has been integrated throughout the site to ensure consistency and strengthen brand recognition.
We reorganized the structure of the site to improve navigation. The products and product categories have been rearranged into a clear and structured menu, making it easy for users to find what they are looking for.
Product category pages have been clarified to provide a clearer picture of the various offerings available.
We created detailed product sheets, highlighting the essential characteristics, advantages and applications of each product. Calls to action (CTAs) to request quotes have been added, making it easier for users to interact with the sales team, despite the fact that the site is not an e-commerce platform.
3 Strategic key points
We structured product information to make it accessible, logical, and intuitive, making it easier for customers to find and make decisions.
A new visual identity has been designed to reflect the modernity, rigor and ecological commitment of Praud Inox, reinforcing its credibility in a changing sector.
The site has been redesigned to offer fluid, responsive and engaging navigation, with a conversion-oriented design and a clear prioritization of content.
