The context
Artis Group is a recognized player in the demanding industrial piping sector. Born from the meeting of founders who are passionate about their profession, the company was built on strong values: technical competence, dynamism, responsiveness and human-centered management. These pillars, which guarantee growth and internal cohesion, are the strength of Artis Group.
However, despite this business expertise and these asserted values, Artis Groupe's digital presence did not fully reflect its potential. The existing website, although functional, lacked commitment and, above all, was not optimized to capture qualified audiences via search engines.
Our role: create a strong brand, capable of supporting the product, of convincing industrial decision-makers, and marking an unprecedented territory in a very technical market thanks to its SEO strategy.
Issues
... despite strong business expertise and a solid offline reputation.
... and structurally not optimized for natural referencing (SEO).
... and the human values of the company in relevant and efficient content for search engines and prospects.
Quickly (in 3 months) reach a dominant position on the SERP for key terms in the industrial piping sector, a technical B2B market.
Our mission
Transform the recognized expertise and strong values of Artis Groupe into a dominant digital presence, generating visibility and qualified commercial opportunities via SEO.
Solutions provided
Faced with the issue of visibility, we have adopted an SEO approach focused on the user and expertise. After an in-depth technical and semantic audit of the existing site and a competitive analysis, we defined a tailor-made SEO strategy, aligned with the commercial objectives and fundamental values of Artis Groupe.
We carried out a complete redesign of the website. Emphasis was placed on a logical information architecture optimized for search intent and SEO, making it easier for search engines to explore and improving the user experience. This included technical optimization (speed, mobile-friendliness, semantic markup) and structural revision to better match marketing positioning and target customer journeys.
Content Marketing (Blog): Deployment of a sustained blogging campaign, with the publication of 90 articles divided into three successive waves. Each article was designed to meet the specific research intentions of prospects (technical questions, specific needs, etc.), demonstrate the advanced expertise of Artis Groupe and strengthen its thematic authority in the field of industrial piping.
The marketing positioning and corporate values (expertise, reliability, human approach) have been integrated consistently into the entire content strategy and site structure, ensuring synergy between brand messaging and SEO performance.
Results
After 3 to 6 months, thanks to the combination of a technical SEO redesign and a continuous and relevant content strategy, Artis Groupe won a dominant position on the SERP for its strategic keywords. The new site, optimized and enriched with expert content, allowed:
- A significant increase in organic visibility.
- Strengthening the image of expert and opinion leader in the sector.
- Increased generation of qualified traffic and new business opportunities.
3 Strategic key points
Redesign an existing B2B site by natively integrating technical and structural SEO best practices.
Deploy a content strategy voluminous and hyper-targeted to quickly establish authority and meet the information needs of prospects.
Perfectly align the SEO strategy with marketing positioning and corporate values for sustainable performance.
