The context
YesweDev, a recognized development agency, has demonstrated remarkable operational efficiency by maintaining high value creation despite a deliberately compact team. Over the years, the company has refined its technical expertise while gradually expanding its skills towards strategic advice and global support for digital projects.
This natural evolution has led YesWeDev to a strategic turning point: moving from a positioning primarily focused on technology to a more holistic approach integrating consulting, product design, and assistance in the recruitment and structuring of technical teams. This fundamental shift required a complete overhaul of their digital presence to reflect this new ambition and support a 50% growth objective over two years.
Our role: orchestrate the complete digital evolution which would allow YesWeDev to materialize its strategic repositioning and achieve its ambitious growth goals.
Issues
... limiting YesWeDev's ability to address new markets and to fully exploit its new offers.
... not reflecting the extension of skills towards advice and strategic support.
... not allowing prospects to be effectively supported throughout their decision-making process.
... despite the arrival of a new resource dedicated to content, requiring a clear strategic framework and defined priorities.
Our mission
Transforming YesWeDev's digital ecosystem to embody its strategic repositioning and build an SEO growth engine in line with its new ambitions.
Solutions provided
Our intervention began with a complete audit of the existing situation, analyzing at the same time the perceived positioning, the technical architecture, the SEO strategy and conversion paths. This 360° vision allowed us to identify the differences between the current situation and YesWeDev's ambitions, then to define a strategic roadmap.
We carried out a complete restructuring of the site's architecture to reflect the new positioning, with particular attention to user journeys.
This redesign involved:
- The creation of new pages dedicated to advice and strategic support offers
- The restructuring of existing content to promote global expertise rather than only technical
- The establishment of an optimized internal network to guide visitors through the various offers
- Improving strategic conversion points for each type of prospect
Each component of this architecture has been optimized for natural referencing, targeting queries aligned with the company's new strategic positioning.
We have developed a comprehensive content strategy covering the entire customer decision-making journey, from discovery to conversion. This strategy was based on:
- The creation of new semantic cocoons to specifically support new offerings
- The definition of detailed briefs for the writing and SEO optimization of 30 strategic contents
- The development of a precise editorial calendar to guarantee constant and coherent production
- Identifying priority content to maximize short-term impact while building long-term authority
Beyond SEO, we have redesigned the entire marketing funnel to effectively support prospects throughout their journey. This approach included:
- Identifying key touchpoints at each stage of the customer journey
- The creation of specific content for each phase (discovery, consideration, decision)
- Optimizing conversion mechanisms adapted to each stage of the funnel
- The establishment of performance indicators to measure effectiveness at each level
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Results
The complete digital redesign implemented transformed YesWeDev's online presence, allowing the company to fully embody its new strategic positioning. The website is now a real commercial asset that:
- Accurately reflects the company's broad expertise
- Effectively guide prospects through the various offers
- Positions YesWeDev as a leading player in digital consulting
- Built a solid foundation to achieve the ambitious goal of 50% growth over two years
The content strategy put in place allowed the internal team to have a clear roadmap, thus optimizing the effectiveness of their limited resources while maximizing the impact of their marketing actions.
3 Strategic key points
Aligning the digital ecosystem with new ambitions to create a perfect coherence between strategic positioning and online presence.
Develop a content architecture structured in semantic cocoons to effectively support each offer and support the prospect at each stage of the decision-making process.
Optimizing the allocation of limited resources setting clear priorities and providing a comprehensive strategic framework to guide internal execution.
