The context
In the vocational training ecosystem, Greta Metehor occupies a special position. Accredited by the State and recognized for its expertise in hotels, restaurants and the tertiary sector, the establishment had just taken a first step with Sales Odyssey: the complete redesign of its institutional site. However, a new problem was emerging.
The timing of the launch of the new site did not allow natural referencing to reach its full potential before the crucial recruitment period. This situation created a time gap between the excellence of the newly created digital tool and its ability to immediately generate applications. For Greta Metehor, whose training courses meet urgent sectoral needs, this interim period represented a major strategic challenge.
Issues
Despite a complete redesign of the site carried out by us, its late launch did not allow natural referencing to generate the volume of applications necessary for the impending recruitment period. This temporary situation created a critical acquisition vacuum.
With the recruitment period already under way, waiting for the effects of a long-term SEO strategy was not a viable option. The need for a lever that could be activated immediately became critical.
Previous experiences with other providers had generated distrust in the real effectiveness of digital advertising campaigns, creating a psychological barrier to overcome.
Our mission
Transform an institutional site into a candidate acquisition machine thanks to an agile and efficient Ads strategy.
Solutions provided
Our intervention was built around a precise analysis of the candidate career and the digital ecosystem of Greta Metehor. We quickly identified that the value of the courses offered was diluted in institutional communication, making it difficult to project potential candidates.
In addition to the new site we designed, we deployed a Google Ads campaign architecture based on the search intent of potential candidates. This approach made it possible to immediately exploit the quality of the new site without waiting for the effects of SEO.
Each training course has been analyzed to extract the deep motivations of candidates, creating ads that resonate with their career aspirations and direct them to a site that is now optimized for conversion.
In parallel, since May 2024, we have designed a Meta Ads strategy specifically targeting the 18-40 age group, with fine segmentation by interests and professional situations. The creative approach focused on visual formats that highlight the professional transformation made possible by the training courses.
A tangible effect of this constant presence on social networks was observed during the open days, where many candidates spontaneously mentioned having recognized and remembered the Greta Metehor thanks to the ads seen on Facebook and Instagram.
Going beyond the simple implementation of campaigns, we have implemented a tracking system to precisely monitor the impact of the various advertising channels on the application process. This dashboard, updated daily, allowed tactical optimization in real time, reallocating budgets to the most efficient formats and messages.
Results
The Ads strategy implemented by Sales Odyssey since May 2024 quickly took over while waiting for the SEO of the new site to take effect. In a few weeks, Google and Meta campaigns represented between 8 and 15% of applications global data received by Greta Metehor, creating a regular and qualified flow of prospects.
Beyond the numbers, the impact on reputation has been particularly remarkable. During the open house sessions, many candidates spontaneously mentioned having discovered or recognized the establishment through advertisements seen on social networks, thus creating a memorable first point of contact even before their physical visit. This sustained digital presence not only generated direct applications, but also strengthened Greta Metehor's brand image as a modern and accessible establishment for its main target audience.
3 Strategic key points
into an immediate acquisition lever thanks to Ads campaigns
starting in May 2024
and brand recognition among the target audience aged 18-40, creating a tangible effect during open days
