The context
Les Cotons de Romane, it's the story of an entrepreneur who believes in small actions that change everything. Washable cottons, solid soaps, sustainable everyday accessories: its online shop defends responsible and accessible consumption, without compromising on style or quality.
But while the commitment was there, visibility was limited. The founder needed a boost: to make her products better known, to promote her values... and of course, to sell more.
Issues
The foundations were there: an inspiring founder, a consistent offer, satisfied customers. But a real plan of attack was missing to structure the acquisition and accelerate visibility.
The products were selling, but without a clear prioritization or differentiating staging. It was necessary to move from an intuitive approach to a controlled, segmented and scalable Social Ads strategy.
Growth was in the crosshairs, but not at any cost. The objective: to maintain editorial consistency and the accuracy of the tone, while expanding the audience and boosting conversions.
Our mission
To grow a committed brand, without altering its soul.
Solutions provided
One Social Ads strategy built as a course:
Rather than relying on a single approach, we deployed a three-step strategy, designed to support users from brand discovery to purchase — and beyond.
We started with a phase focused on visibility, with powerful visual content highlighting the history of the brand, its commitments and behind the scenes of production. The targeting, broad but thoughtful, was aimed in particular at eco-consumers, lovers of made in France or even families committed to a zero waste approach.
The result: nearly 5 million impressions and a clear increase in engagement rates.
We then refocused the campaigns on flagship products: washable cottons, solid soaps, starter kits. The messages highlighted concrete benefits such as sustainability, savings and the pleasure of giving. At the same time, lookalike audiences were built from the best customers to reach similar profiles sharing the same values.
More than 1,500 purchases generated, with performance peaks reaching an ROAS of x10 and an average basket of between €50 and €70.
Finally, we implemented dynamic retargeting with visitors who showed interest without completing their purchase. These reminders, thoughtfully designed, were based on social proof, customer testimonials and personalized product recalls.
Dozens of visuals, messages and angles have been tested, then continuously optimized in order to send the right message at the right time, for each profile.
3 Strategic key points
Rather than displaying values, we made sure to embody them in every advertising speech. Through content that tells the story of the brand, its concrete commitments and its manufacturing choices, we have transformed these beliefs into powerful differentiators. This approach made it possible to create an emotional connection with audiences sensitive to environmental and social impact, while stimulating interest in the products.
The advertising strategy was built as a real customer journey, in perfect harmony with the values and universe of the brand. Each campaign has been designed to respond to a key stage: attracting, convincing, and then building loyalty. This fine work of segmentation, targeting and storytelling made it possible to deliver the right message, to the right audience, at the right time — all while staying true to the brand's identity.
The result: strong performances, without ever diluting the discourse.
We proved that it was possible to reconcile performance and consistency. By optimizing advertising investments and by precisely targeting the right profiles, we generated more than 1,500 purchases while reducing media costs. All without ever giving in to aggressive approaches or approaches that are disconnected from brand ethics. Healthy, sustainable growth, and in line with the beliefs that are the strength of the project.
