The context
The Greta Metehor Paris est un centre de formation professionnelle implanté à Paris, en Île-de-France. Acteur reconnu de la formation continue et de l’alternance, il propose un large catalogue de formations dans deux grands domaines : l’hôtellerie-restauration et le secteur tertiaire (commerce, gestion, administratif, numérique).
Issues
... masking the real quality of the courses and the educational excellence of the establishment.
... which diluted the user journeys of individual candidates and partner companies, drastically limiting conversions.
... making the site virtually invisible on search engines for strategic queries.
Our mission
Metamorphose the Greta Metehor digital ecosystem to make it a strategic lever for recruitment and conversion, in line with the educational excellence of the establishment.
Solutions provided
Faced with these multiple challenges, we adopted a holistic approach that went beyond a simple “makeover” to completely rethink the digital experience. Our initial diagnosis identified that the issue was not simply technical, but touched on the very essence of the establishment's communication on the web. A strategic overhaul was needed, aligning the digital identity with the educational promise.
Nous avons livré un brief technique et fonctionnel complet — spécifications, user flows, logique de scoring, maquettes et recommandations UX - permettant aux équipes du Greta Metehor Paris de développer le simulateur en autonomie sur WordPress. En parallèle, nous avons défini la stratégie de déploiement multicanal : intégration au site web, campagnes Meta Ads dédiées et mise à disposition pour les salons professionnels.
Results
3 Strategic key points
to create brand consistency that generates trust among candidates and businesses.
Structuring web architecture around specific intentions of the two main targets (individual candidates and companies) to optimize each conversion journey.
to capture qualified traffic ready to engage, whether they are future learners or companies looking for training solutions.
