Formless: AI at the service of online forms
Get ready for a revolution in the world of forms with the launch of Formless by Typeform! This new form generator, boosted by artificial intelligence, will certainly facilitate the collection of your data, thanks to an experience that simulates a real conversation. We explain everything to you!
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- Efficient, user-friendly and simple process
- Use for various purposes (lead generation, feedback collection, quizzes, recruitment processes, engagement processes, etc.)
- Data collected according to your indications and easily usable
- The lack of a genuine relational experience
- Formless is not a chatbot, for good reason
Why be interested in Formless?
What is Formless?
The online form company Typeform recently launched Formless, a next-generation form builder (just that). Concretely, what does that mean? What sets Formless apart is its use of artificial intelligence, in particular based on GPT technology, offering a completely new approach in creating forms. You're going to tell me, “Again?!” Yes! It's true, we've been hearing about AI in all sorts of ways lately but it's worth to listen.
With Formless, creating and managing forms becomes intuitive and efficient, transforming the way data is collected. The forms created do not only ask questions (the main purpose of a real form); they also offer interactive answers, significantly improving the user experience.
In practice it is very simple: You define the purpose of your form and the essential information to be collected. Then, Formless artificial intelligence takes over to manage data collection and user interactions. Crazy, no?
Les fonctionnalités de cet outil
User interaction is facilitated through dynamic, bi-directional dialogues, turning user responses into valuable data.
Formless adapts to a multitude of applications, ranging from contact forms to surveys, through registration processes or even for initial exchanges that facilitate lead generation.
In addition to collecting valuable data for you according to your instructions, the AI takes care of providing answers to user questions according to the scenarios (called “snippets”) that you give it.
A promising feature will automatically generate shareable documents, designed to inform your team based on the data collected.
3 points that we appreciate from Formless
Dynamic and intelligent conversations
Formless goes far beyond the simple question: it interacts in real time with your users, creating an exchange. This interaction not only ensures the efficient collection of information, but it also addresses possible user concerns. The big plus? If a user asks if you can massage their feet while selling lamps, Formless will refocus the discussion to stay within the framework you have indicated.
Additionally, Formless supports up to 120 languages, with the ability to adapt to various tones of voice: No language barriers, whether your users speak Japanese, French, or any other language, Formless communicates easily with them.
Great ease of use
Formless is characterized by its ease of use:
- Once registered, simply create a “New Formless”;
- Start by defining the purpose of your form;
- Then select the tone you want to use (a varied list is available);
- Indicate the key data you want to collect;
- Enrich your “snippets”: these pieces of information that you provide to the AI will serve as a basis for guiding the conversation and the responses adapted to user requests (you can indicate links to which you want to redirect users).
It's also important to present your business to provide some context. Finally, you can personalize your welcome screen with the text and visuals that you want.
You see, it's easy: Be careful, however, to obtain an effective form, it is up to you to guide the AI using specific instructions.
Data easily collected and organized
Formless is much more than just a conversation. It helps you to structure the data collected and to use it. At Sales Odyssey, we have integrated Formless into our website in order to optimize the journey of our visitors and increase our lead generation opportunities. Our strategy? Engage in conversation with visitors to identify their problem, their goals, their budget, and, if necessary, schedule a meeting with our team.
Note: all interactions with users are accessible in one click from the “conversation” tab.
2 points that we don't like about Formless
Difficulty creating a relational experience
Although Formless offers numerous advantages, our tests revealed some aspects that we were upset about, including the lack of relationships. On Formless, you define what information to collect, and the tool strives to get it as quickly as possible, usually at the expense of the user experience.
An approach that is less focused on rapid data collection could significantly improve the Formless experience. Of course, we could adjust the parameters of the tool ourselves to make up for this lack, but it is more complex than on paper: the lack of tutorials and indications on the steps to be taken to achieve this and put relationships at the heart of the experience does not help us create a better understanding and discovery of customer needs.
Confusion between form and Chatbot
Take note: Formless is not a chatbot. This tool is specially designed for collecting data and improving the user experience, but it is not intended to simulate conversations with human users (perhaps that is what it could be criticized for). As a user, it is crucial to understand that Formless does not offer a chatbot experience, at the risk of creating a feeling of disappointment among your visitors.
Conclusion: Formless, from our point of view, is satisfactory
The tool effectively fulfills its mission: to offer a dynamic form capable of collecting and structuring data. However, the user experience could be enhanced if there was less emphasis on data collection. At Sales Odyssey, we use Formless on our site and we are satisfied with it, but nothing more because the experience is still too similar to that of a “simple form”.
The Formless price
Are you wondering how much Formless costs? You can:
- Opt for the “Pro” package, which allows you to benefit from your first 250 conversations per month for free in beta test format. For each additional set of 250 conversations, you'll need to pay $25.
- And for businesses looking for more control and functionality, a “Brand” offer should be released soon. It will offer total customization of your forms, simplified access for your team, and unlimited workspaces.
