Brevo: How does that work? Features, prices & reviews
Brevo offers an all-in-one marketing solution at a competitive price (including a free version), with an intuitive user interface. Suitable for both small and large businesses, it offers a wide range of functionalities for managing marketing campaigns (SMS and emails), automation, lead management, and CRM.
- Easy to use
- All-in-one solution
- Excellent quality/price ratio
- Few connectors for lead generation tools
- Customer service reserved for premium subscribers
- Database quality restrictions
What is Brevo (ex Sendinblue), the marketing automation tool?
Brevo: Overview of this emailing tool
Launched in 2012 by Armand Thiberge (CEO of Brevo) under the name Sendinblue, Brevo quickly established itself as a leading marketing platform, and 100% French. Initially recognized for its emailing capabilities, Brevo has evolved to become a complete solution, offering effective management email campaigns and Of SMS.
However, Brevo's features are not limited to sending messages. The platform also allows you to capture contact information prospects directly via your website, to design attractive landing pages, to structure your contacts using a Integrated CRM and to take advantage of powerful tools of Marketing automation.
Les fonctionnalités de cet outil
Brevo offers a drag and drop form editor for easy customization. This tool offers advanced customization options, including GDPR-compliant double opt-in.
Brevo offers intuitive management with a drag and drop editor and a brand library for visual consistency. It makes it easy to create personalized emails and preview them.
Brevo optimizes the management of transactional emails for e-commerce, offering personalization, automation, and performance analysis for better engagement.
Brevo simplifies and personalizes SMS campaigns, including emojis. Accessible to beginners, it supports automatic sending and notifications for a target audience.
Brevo offers integrations with various tools, including CRMs such as Hubspot and PipeDrive, as well as CMSs. A specific API allows you to connect Brevo to your web host.
Brevo improves your visibility on networks with its Facebook ads, designed to attract new customers naturally.
3 points that we appreciate about Brevo
Marketing automation on Brevo
Brevo offers a range of scenarios ready-to-use marketing automation, such as welcome messages or post-purchase emails, all customizable. You also have the option to create custom scenarios by defining specific triggers and actions. In addition, automation reports provide insights into the performance of specific scenarios, and automation logs detail the interactions of contacts with your campaigns and their behavior on your site, making them easier to optimize.
Brevo reports
Brevo (formerly Sendinblue) provides a comprehensive statistical report automatically generated after sending your email campaign. This report includes key performance indicators (KPIs) such as the opening rate, the number of clicks and the duration of the consultation of email, among others, all measurable over a specific period of time. For further analysis, Brevo offers, with its Business and Brevo+ subscriptions, advanced reports that include additional KPIs such as soft and hard bounces.
CRM functionality
Brevo's integrated CRM centralizes data on leads and contacts, simplifying the management of customer information. Although basic, it offers the essential functionalities to qualify and segment customers and prospects. It also makes it possible to assess the probability of success at every stage of the pipeline, helping to forecast future sales. The sales pipeline, which is customizable and adaptable to different products or services, helps organize and track sales opportunities effectively, with options for task management and reminders.
Our opinion on Brevo
Conclusion : Brevo is proving to be a wise choice for setting up effective emailing and marketing automation campaigns. Its price, which is particularly attractive in view of all the functionalities available (CRM, contact management, SMS marketing, etc.), makes this tool accessible to businesses of all sizes. Easy and intuitive to use, Brevo also offers detailed monitoring of your marketing actions. It is important to highlight that Brevo is a French company, with servers located in Europe, guaranteeing compliance with European RGPD standards.
Rates to take advantage of Brevo
Brevo offers subscriptions adapted to the volume of emails, with prices ranging from free to €49 per month. The free version allows up to 300 emails per day, ideal for those who want to try out the tool. However, for mass mailings, the Starter or Business paid formulas are recommended, offering advanced functionalities with no sending limit, priced according to the volume of emails. For the specific needs of large companies, Brevo also offers a personalized option, Brevo+, on request. In detail:
- Free : Send up to 300 emails/day to an unlimited number of contacts, with access to customer chat.
- Starter (from 19€/month) : Up to 20,000 emails/month with no daily limit, for an unlimited number of contacts.
- Business (from 49€/month) : Like the Starter package, with advanced features such as AB testing, Brevo logo removal, advanced reports, Facebook Ads advertising, landing page creation, multi-user access, and telephone support.
- Brevo+ (on request) : For large companies, personalized email sending offers, up to 20 landing pages, collaboration for up to 10 users, dedicated account manager and priority support.
