Tools adapted to your position
Each position has its own requirements and requires specific SEO tools. For example:
1- SEO specialist
This is the most obvious profession, where the use of SEO tools is at the heart of activities. SEO specialists use these tools to conduct keyword analysis, monitor page positioning, conduct site audits, and much more to improve a site's SEO.
The 3 essential tools for SEO specialists :
- Sistrix
- Google Search Console
- Screaming Frog
2- Web editor
Content writers use SEO tools to search for relevant keywords and optimize their articles or texts to improve their visibility in search results.
The 3 essential tools of the writer:
- Ubersuggest
- Semji
- Trello
3- Digital marketing manager
Online marketing professionals use SEO tools to monitor the performance of their website, analyze the competition, and develop SEO strategies.
The 3 essential tools that we recommend:
4- E-commerce manager
People in charge of managing e-commerce sites use SEO tools to optimize their product sheets, categories or blog posts, in order to attract more customers.
The 3 SEO tools you need for e-commerce
- Google Analytics
- Google Search Console
- SEMrush
5- Web developer
Web developers, often in collaboration with an SEO project manager or following an SEO audit, can contribute to the optimization of a site by ensuring that it is well structured technically for search engines.
The 3 essential SEO tools when you are a developer:
- Google Pagespeed Insight
- Google Search Console
- Webdeveloper
In summary,
Any person or organization with a website, dealing with digital marketing or writing can benefit from the use of SEO tools to improve the visibility of their website in search engines and increase organic traffic.
It is therefore crucial to choose tools based on your daily tasks to maximize your efficiency.
SEO tools according to your needs
When selecting your SEO tools, it is essential to take into account your specific needs. There is a variety of software available for different aspects of SEO. It is therefore crucial to identify the functions that will be most useful to you. For example:
1- Keyword analysis
An essential component in SEO, it allows you to understand how users search for information online, which makes it possible to identify relevant terms and expressions in order to define a relevant path for your users but also to position yourself well on search engines.
The 3 tools we recommend:
- SEMrush
- Ahrefs
- Sistrix
2- Positioning monitoring
Essential element in SEO to assess the performance of a site in search engine results. It allows you to measure the effectiveness of SEO strategies, identify opportunities for improvement, monitor competition, and adjust tactics to maintain or improve online visibility.
The 3 tools we recommend:
- Sistrix
- Myposeo
- Ahref
3- Site audit
Whether for the technical or semantic part, an SEO audit is a must when you want to optimize the performance of your website. For example, it highlights the potential technical problems that hinder the indexing of the site, but also the opportunities to strengthen the relevance of the content. In order to have better visibility on search engines and to improve the user experience on your site.
The tools we recommend:
- SEMrush
- Screaming Frog
- Google Search Console
- Google Pagespeed Insight
- Sistrix
- SEobility
4- Optimization of internal networking
Whether for the user experience, improving page indexing or strengthening semantic relevance between content, internal networking is a crucial element in SEO.
The 4 tools we recommend:
- Screaming Frog
- SEMrush
- Google Search Console
- Sistrix
5- Optimization of internal networking
Whether for the user experience, improving page indexing or strengthening semantic relevance between content, internal networking is a crucial element in SEO.
The 4 tools we recommend:
- Screaming Frog
- SEMrush
- Google Search Console
- Sistrix
Keep in mind
Some tools offer limited free versions or free trials that allow you to test their features before engaging. In addition, if you are accompanied by an agency, they must have SEO tools, do not hesitate to talk to them about it!
If not, you can also contact us.
