Control every stage of your B2B marketing funnel

70% of B2B buying decisions are made online before any commercial contact. To succeed, you need to excel at every phase of the customer journey. This guide gives you a clear and actionable view of the entire marketing funnel — from discovery to conversion, with the right content, the right channels, the right KPIs.

What you will receive:

• An illustrated timeline of the B2B acquisition journey, step by step

• Operational advice for each phase: content, scoring, channels

• Key indicators to effectively manage your actions